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Bigelow Re-Brand

Project type

Package Design

Date

October 2024

This project elevated the Bigelow tea brand into a luxury brand by changing the packaging materials and text hierarchy. Gone is the printed paper box; the packaging is now enhanced by a hand-crafted wooden box with gold accents. The new Bigelow brand is elegant and classy.

Brown mug, wooden box full of tea bags, salted caramel tea bag, and electric kettle

Brown mug, wooden box full of tea bags, salted caramel tea bag, and electric kettle

Wooden box that reads "Bigelow: Salted Caramel Black Tea"

Wooden box that reads "Bigelow: Salted Caramel Black Tea"

Open wooden box with velvet lining

Open wooden box with velvet lining

Bottom of wooden box with engraved company information and QR code

Bottom of wooden box with engraved company information and QR code

3 pencil sketches of the Bigelow branding

3 pencil sketches of the Bigelow branding

Multiple loose pencil sketches of the construction of the wood box

Multiple loose pencil sketches of the construction of the wood box

Photograph of a laser engraver in the process of engraving a block of wood

Photograph of a laser engraver in the process of engraving a block of wood

Photograph of a wood box preparing to be laser engraved

Photograph of a wood box preparing to be laser engraved

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